[1] mission statement, core message, purpose, elevator speech:
Make sure you have a mission statement, from 1 to 3 sets and clear what the best value and benefits for the customer to bring. Then make sure that you and your employees know as well as their own name. Then he was transferred to each piece of your promotional products and advertising.
[2] Unique Selling Proposition (USP):
This is different from your vision, because you determine what sets you apart from the competition. It can affect your warranty, your reputation for it back to your industry or community, how long you’ve kept your prices, while you still have a value, your free delivery, or your life work compensation or guarantee, etc. He also the world translates into a price of printed materials and electronic communications.
[3], a unique experience:
One of the great philosophies to do what Disney was so good that everyone wants to come back and experience they bring a friend. If your sales and customer service to your prospects and customers, the same goal, you have to dominate your industry reputation.
[4] Contact List:
Always looking for ways to reach prospects and customers in your contact list or mailing list to add. You must give them something of value to them to register as a free report, free e-book and / or a series of weekly or monthly tips, etc.
[5] Communicate with your prospects and customers:
At least once a month in touch with your customers and prospects, but not constantly bombard them with offers to buy. Instead, the points they can use to take advantage or at least interest them as success stories or tips to build their business. This can call, email, fax, a flyer or postcard or letter to you by e-mail or visit in person. Many companies believe that consistent communication offer the best ROI (Return on Investment) possible.
[6] Many people are leaving:
If I call someone who wants to phase out our mailing list, I gave them a confirmation email that is responsible for sending “Here are your presents Good Bye” and includes some links to a number of valuable free interviews, articles and ebooks. Remove receipt of an application and sending our “Good Bye” E-mail, here’s what I have just returned from a subscriber;
“Thank you, Brilliant Marketing, I removed probably 40 lists that I travel through. You’re the only one who do that. I will need to reapply for your newsletter when I return to the U.S.”
[7] One of the reasons why:
There are many rules for writing a great advertisement, marketing piece or a compelling sales script is still another reason why they have a decision on the application in no way connected. Always know that your prospects or customers to know: “What is there for me” and why should I do now instead of delaying.
[8] An overview of the benefits is advantageous:
Any good story in a presentation or advertisement or trade or a sales presentation must end with an overview of the benefits. If anyone has read investment of 1 to 30 minutes or watch or listen to your presentation, and you have specified features and benefits, prices, comparisons with the competition, answering questions and dealing with their concerns, etc. Please understand that your prospect or customer can be a bit confused and / or overwhelmed. If you wrap your presentation by saying something like: “The bottom line is there are three reasons for deciding to make today” and then a list of the main advantages for you, your manager or prospective customer back to the main reasons for them in place to order.
[9] A call to action:
At the end of each ad, promotional pieces, trade and / or sales presentation, a call to action is crucial. It is easier for most people to procrastinate when making a decision. You must help them by telling them what to do and you could also explain how easy it is possible and add how great the end result will be, after making a positive decision.
[10] Free is great:
I recently had a client who was spending $ 500 per month for recruiting advertisements on the Internet for sales personnel. He was surprised to learn there are dozens of free recruiting sites available. The chances are almost all you need is somewhere in the Internet without cost.
[11] Website:
Needless to say, this is the main way to get competitive and maybe even set you apart from the competition. Domain names and hosting have become dirt cheap and you can WYSIWYG (what you see is what you get) software at least one home page. Finally, there are many free websites on SEO (Search Engine Optimization) Learning with suggestions for page layout, page title, meta tags, keywords, navigation, links to educate and search engine submissions, etc.
[12] Business:
98% of all business cards are on one side, a total waste of floor space is empty. Do you have anything of value on the back of your card, which people want to keep your card. It would be a calendar, a coupon or a number of positive statements, etc.
[13] Press releases:
If you do not blow your horn … who is? If you have any news, they still write to the world in a press release. Send it to local newspapers and magazines, radio and TV talk shows and over 100 websites for press. It is to promote the single most cost effective way to promote your products or services. Start with a creative and attention-getting headline. Write the release in the third and make it more interesting by adding a little humor, analogy, and / or some industry statistics. Always a photo and short bio with your contact information. If possible, an offer for a free giveaway that the reader or listener can help you build your performance and your e-mail list to ask. You must send a press release every month.
[14] articles or tips:
Provide references or better yet, a series of monthly tips for associations and organizations in your industry, in its newsletter, ezines, magazines and / or website to publish offer. Although not directly endorse you or your company, you get the impression that if one industry expert. Of course you can also create your bio, or at least information at the end of each article or tip.
[15] add-ons to create value:
In the current environment, many companies, the discounts. While this can lead to an immediate sale, it creates a challenge for your future salary increase. Plus, if you will ever give big discounts to many customers to wait and buy later, because you know they probably offer it cheaper in the future. Instead, offer to build add-on value and keep prices high.
[16] Swipe and implement:
You do not reinvent the wheel. Instead of slogans, strategies, check out the sale, themes and processes, campaigns and offers that have been successfully used in other industries and apply them to tweak your product or service. Of course make sure and avoid copyright infringement.
[17] to recognize, reward and retain:
Let your best customers (20%, which buys 80%) know how much you appreciate them by standing additional incentives or specials and the chance that they stay true longer. Recognize them with a dinner voucher or just send them a personal note or letter.
[18] can not be a one trick pony:
I saw “America’s Got Talent” one night and although it is a little creativity and good deeds, most of a one trick pony. Most laws were voted on in one or two rounds, because they saw and heard as well done as their first round . many sellers and so-called marketing experts are also a one trick pony. Though they work with many different personalities in prospects, education and a variety of purchasing behavior, speak and write in the same way for everyone.
[19] subconscious computer:
We all have the biggest computer in the world, our subconscious. Please him instructions to do something and let it do it’s magic. Ever tried to name a movie and the name that comes to the middle of the night, remember? You can say that with five new marketing communications to achieve the following Saturday and then to get your own way and let it do. It always comes back with the answers you need.
[20] Not to mention the Sales Training:
A friend recently asked me to tutor his daughter for a large telecommunications company with dozens of call centers with thousands of salespeople work I was lost when she was surprised on their capabilities and the distribution of the sales process. She put up to 6 weeks Product knowledge, only two days of sales training. If I criticize your script and call guide offered, they were not even one. When I read about the ongoing training asked, she admitted that their manager was in the reports and buried meetings and could any time not spent with the Reps, it seems that the rent for the majority of companies have sales people and assume they have know how to sell. Do not waste money on advertising and marketing, if your employees are not near a spring storm door.
[21] known sayings:
Your prospects and customers are bombarded with hundreds of ads on a daily basis and your marketing to stand out from the crowd. Why not aware that most people will know to get their attention? Remember the old saying: “When pigs fly?” Burger King has voted for their new Bar-BQ Bites to enter.
[22] Card or Frequent Buyer Reward Program:
Customer loyalty rewards you with a reward card, which is perforated (or retain electronic) for each purchase, and if your customer buys 5 or 10 or 20 pieces, they could get one for free. If that does not fit your budget, you can give them a 20% discount on your next purchase when buying a certain amount. Or they can use a free accessory with the purchase of a large party, etc.
[23] Social networking:
Facebook has more than 200 million members. YouTube visitors watch 13 billion videos a month. LinkedIn has 15 million corporate networks. Twitter has grown by over 40% per month. So what’s your excuse for not having this free promotional tools to boost your credibility, your reputation, your list of prospects to build and yes, even your sales? For those of you are too small, think this is how you become great. For those who can afford not to believe you can not afford to do it. For those who do not, you just need to believe it, your competition will eat you for lunch.
[24] Piggyback your press release:
Here’s a great way to get more value for your money with press releases. The original press release, information about the upcoming event. Then put a follow up later release a few days, weeks or months with the success of this event. Finally, send a nice letter to the editor thanking them for their reporting before and after. Of course, in this letter, you can also plant the idea for a possible interview for a human interest story or a forward-looking idea, or a series of tips for their readers, etc.
[25] offer to sell:
A good way to dramatically increase your sales and profits are always the time of purchase. Approximately 60% of customers will buy more if the above is sold less than 60% of the original purchase price. Have no fear, a deep discount on your quote upsell offer, because your cost of doing business in this sale is significantly reduced.
[26] With adjectives:
I urge you to use an adjective as a noun. Of course, the more information and / or impact of nouns used to add. One example is that a dog is a dog that is good? Yes, until they are large, arid, Scruffy, Scary, “paint pictures” Fun, game, sweet, etc. This add descriptive words in your brochure or customers mind.
[27] Promotional Freebies:
Depending on the size of your business and the volume of business with specific vendors or suppliers, you could not a few very nice things. Many companies have an advertising department and / or they want you just to keep as a happy camper. All you have to do is pick up the phone and ask them who you should talk to a number of give-a-ways to get started. Over the years I have negotiated everything from little things like mouse pads, toys, shirts or jackets, for tickets to the Pro Football games, NASCAR racing and hospitality tent now. You can wait for the owner, a valued employee for use or sale price of a game, so not until they offered, I noticed that often the rep I dealt with had no idea these things were still present.
[28] Testimonials:
If we say the prospects of our doubts. If a customer or the customer says, it must be true. Use testimonials on your website, brochures, mailings and product or service descriptions. If possible, take pictures, use the person. Of course with the new FCC decisions always be sure that a copy of the original certificate for your records.
[29] Letter Killer Kopy:
Here are some helpful tips for writing great advertising copy. Telling a story and buying them every reason and not just a few. Add a few references. Building in the answers to the most popular concerns or questions. Add a strong call to action. Give them a bonus for making the appointment now, or maybe a limited time offer. Remember that a successful advertising the most important part of the offering three times to mention.
[30] Test-Long and Short Copy:
The short version would normally be the features and benefits in the long version of your prospect and customers do too emotionally involved with your company and your offer. The long version is the short form of 40% to surpass.
[31] Promoting public holidays:
Depending on what you count, there are 10 or more holidays a year. Many companies thrive by those most affected because of them. How much you can profit by starting a PhD on the specific topic? You may need to push the envelope a bit like the TV show I recently saw a smear as promoting push “the perfect Christmas gift for the lady love you.” It’s a little crazy for me but it made my attention.
[32] Are you selling or solving:
Instead of always touts the benefits and characteristics of goods or services, try your friends or prospect response to customer needs, needs and desires. With few exceptions, most people are either motivated by fear or greed. Recognize show their concerns in your head, empathy in your presentation, they offer a solution in your resume and of course you all important call to action to add the conclusion. If you have a sincere desire to problem to point to a dramatic impact on your bottom line benefit to solve.
[33] Certificates:
The value of your customer experience with you or your company with certificates. There is a great perceived value as your $ 1000 offer worth of food for completing a survey or a 3-day holiday in an exotic location for a simple increase in their normal order size of $ 500 value of meal vouchers for providing you 5 links, etc. These certificates are in the ground for only a few cents on the dollar.
[34] A picture is worth a thousand words:
This may be true, but what these “words” to say that your chances are. Instead of just a photo of your product or service, how about a before and after example? You see, the relevance is more important than ingenuity. Suppose you have a machine that helps people buy a lot faster. One shot shows wait a long series of 15 dissatisfied customers to pay and the office of tearing their hair out. The second row has only two members in them and they all smile and the office.
[35] to produce a video:
Video is a great way to both companies and individuals to encourage. Let us explain a corporate image video on your website, a short video about the benefits of a good or service with a short video testimonials from satisfied customers or a teaser video for a new promotion, your customer and prospect e-mail list. There are also over 100 pages in the web for video post-exposure to World Wide.
[36] to give something back:
You can reap great benefits for months or even years, by something back to your community. It can be as simple as volunteering one mile of a highway to keep clean or planting some trees in a park, if your budget allows it to consider sponsoring a child’s softball team or the payment in a full baseball or football field with your company name plastered all depend on them. Why not a poll of your staff and get their ideas on how to get more involved in your community. At least some voluntary work and have some great press.
[37] turn lemons into lemonade:
When my site was recently placed in each search engine in the world once hacked a “warning” to more than 80 articles tells me that “visiting this site may harm your computer.” Fortunately, my web host and webmaster her ass on the repair site and began removing all the search engine “warning” within 24 hours. While this I wanted an apology letter to my member list explains everything and gives everyone a free copy of the manuscript of my autobiography. I received hundreds of requests from the U.S., Canada, the Caribbean, the United Kingdom, Norway, India, Africa and Japan to name a few. I also help a lot of nice words of encouragement and thanks for my 30 years, plus the people as best they could and enjoyed a big spike in sales.
your [38] Death Auto Attendant to answer:
call prospects and customers you speak to a real person. If they do not want the personal attention they would send you an e-mail or use your website. I look forward to the companies that pay to save for a live attendant or voice mail service will end up creating ill try to be surprised. All agree there is no second chance of a first impression, but we insist on greeting people with a machine that generates negative feelings often frustrated and overwhelmed our callers with a dozen other options.
[39] Our knowledge is a leaking bucket:
In other words, we must continue to add new skills, ideas, concepts and techniques. One recent week, I studied Brian Tracy, Frank Kern, Brendon Burchard, John Carlton, Justin Blake, Harvey MacKay, John Assaraf and Bob Proctor for one hour each. Plus I ran more than 150 newsletters and e-zine and 300 ads. You’d think I might have learned a few Gems Marketing?
[40] to a global expert:
One of the biggest tips my mentor taught me was how easy it is to a world expert. He said, knowledge is power, and if you invest one hour per day on a subject that would within five years, a world expert on this particular issue to study. It would be the industry you’re already in work, a hobby, or even an interest that she had many years ago and went out to be. Imagine what this knowledge will be worth you in the future. You can send money from articles, books, audio or video, and even as a speaker, trainer or consultant and the total control of your financial future. PS: You can speed up this process by investing five hours per day and are experts in just one year.
[41] characters generate cash:
Let a speaker (real or animated) to “forward” your product, service or business. This may be an animation of how the Geico Geco insurance, a nationally known sports figure as Dale Earn Heart Jr. Wrangler or just a voiceover as Gene Hackman for Lowes. These images, or at least the voice should actually your attention. You can always start small with someone who is good in your region of the country known for much less money.
[42] Split Testing:
A good way to measure the success of a product, service or advertising campaign of a split test on different parts of Prospect and / or surveys to determine customer list. Try, try Long Copy versus Short Copy, different prices, news, and even colors before rolling the whole promotion.
[43] Polls:
Polls give you a good idea what your prospects and customers and thinking. What are their likes and dislikes? What they want in the way of pricing, packaging, specials, terms and guarantees? How they compare with competitors? What they do not last year that they need? Really shows your own opinions, feelings and feedback on care.
[44] Raffles:
Most people love the ability to make something of value without cost, so that this check once a year or so could. Your customers can get an entry for each order or an item for every penny they spend amount. It would be a giveaway of your products or services, or better yet, get a manufacturer or supplier to something of value to donate little or no cost to you.
[45] Joint Ventures:
A joint venture is a consortium of companies, where a company promotes the product or service from other companies as customers and / or prospect lists, or possibly both companies to promote each other’s goods or services in the two lists. The benefits are lower advertising costs, the credibility of the other company Testimonial and all new business in connection with obtaining.
[46] Know your numbers:
There is a big word. “If you do not know where you go, you’ll probably elsewhere” Leave me with the statement, paraphrasing, “If you do not know your numbers, you’ll probably run anywhere.” With any type of advertising, you need to know your response, cost per lead and conversion rates, etc. If you want accurate statistics, it is easy to know what improvements to optimize, when I do consulting, I have many times’ have found that we need only to specific numbers or percentages to improve by 5 or 10% and 50 results in a dramatic 200% to an overall positive effect on the final result.
[47] Gift Certificates:
This add pure profit to your bottom line. First, add revenue, before the order form. Second, they build brand loyalty. Third, they are a convenience for your customers. Fourth, the new customers. Last and most important, are anywhere from 30 to 50% of all gift cards never redeemed.
[48] two quick tips for direct response ads:
First, if you call the prospect of a free song to teach, to hear them talk and explain not a live person only a recorded message. This makes them well as they can be concerned that a “live” person might try to sell them. Secondly, they insist, e-mail address for further information rather than their number. This is disarmed prospects who are concerned about being bombarded with phone calls.
[49] Media Interviews:
The best advertising is the kind you get for free. Hundreds of newspapers, television and radio talk shows, magazines and newsletters are always looking for a good story. It could be your products or services, a donation, a community service performed, a planned business expansion, acquisitions or other location, etc.
[50] A slogan for Branding:
Every marketing guru knows the value of creating a slogan for branding purposes. Do not leave your home, the greatest show on earth, Just Do It, Let play fingers run, It’s The Real Thing imagination grrrreat at work, I can not believe I ate the whole thing, let your So Put a tiger in the tank, so easy a caveman can do or you are the King of Beers and the opportunities they immediately think of the company or product names behind the slogan. What are you doing?
